Short answer
SE Ranking has two self-serve plans. Core is $129/mo, or $103.20/mo billed annually, and covers most freelancers and small businesses: 10 projects, 2,000 keywords tracked daily and unlimited research. Growth is $279/mo ($223.20 annually) for teams that need 3 seats and 30 projects. There's no Personal plan on the current price list, and there's a 14-day trial with no card.
Top picks
Prices checked November 2026
- Best for most
SE Ranking Core
Freelancers, site owners, small businesses
Starts at $129/mo ($103.20 annually)
Try free for 14 days - Best for teams
SE Ranking Growth
Teams with 3 users and up to 30 projects
Starts at $279/mo ($223.20 annually)
See Growth - Best for agencies
Core + Agency Pack
Solo consultants who send branded client reports
Starts at $172.20/mo, annual only
See the Agency Pack
On this page
SE Ranking plans and prices
We read SE Ranking's subscription page in November 2026. Prices are in USD before tax.
| Plan | Monthly | Billed annually | Per year (annual) | Projects | Keywords tracked daily | Seats |
|---|---|---|---|---|---|---|
| Core | $129 | $103.20/mo | $1,238.40 | 10 | 2,000 | 1 manager |
| Growth | $279 | $223.20/mo | $2,678.40 | 30 | 5,000 | 3 managers |
| Enterprise | Custom | Custom | Custom | Custom | Custom | Custom |
| Free trial | $0 for 14 days | n/a | n/a | 10 | 750 | 1 |
Annual billing saves 20%, and the year is charged upfront. On Core that's $309.60 a year saved, on Growth $669.60. If you're not sure you'll stay twelve months, start monthly: the difference is $25.80 a month on Core, and you keep the option to leave.
The rest of the plan limits, from the same page:
| Item | Core | Growth |
|---|---|---|
| Audit pages per month | 250,000 | 2,000,000 |
| API credits (with MCP access) | 25,000 | 100,000 |
| Keyword, competitor and backlink research | Unlimited | Unlimited |
| AI visibility tracking | 25 prompts a day, 5 AI engines | 25 prompts a day, 5 AI engines |
| Historical data for the project's lifetime | No | Yes |
| Guest links and page changes monitoring | No | Yes |
| Dedicated support and onboarding | No | Yes |
Local SEO, content marketing and the integrations (Google Analytics, Search Console, Looker Studio, Matomo) come with Core.
Extras and add-ons that change the bill
The list price is only the start if you need more room. SE Ranking sells extra capacity on top of a plan, and a few separate add-ons. All "from" prices below are as shown on the subscription page.
| Extra | Price | Who needs it |
|---|---|---|
| Extra manager seat | from $16 | A second person who works in the tool daily |
| Extra tracked keywords | from $22.40 on Core, from $32 on Growth | Sites that outgrow 2,000 or 5,000 daily keywords |
| Extra content marketing articles | from $39.20 | Teams writing more than the included articles |
| Extra local locations | from $18.40 | Businesses with more than 3 locations |
| Agency Pack | +$69/mo, annual billing only | Agencies: 30 client seats, white-label reports, unlimited scheduled reports with AI summaries, Lead Generator |
| API add-on | +$45/mo billed annually ($48 monthly) | Pulling SEO data into your own sheets, scripts or apps |
| SE Visible | from $71/mo | Brands that need far more AI prompts tracked |
| Standalone API | from $179/mo, annual only | Data only, no SEO platform |
Two rules catch people out. A login allows one active session at a time: if a colleague signs in with your account, you get bumped. Budget for a seat, or use guest links on Growth for view-only clients. And the Agency Pack isn't available on monthly billing.
What SE Ranking costs in four real setups
These are price calculations from the list prices above, not quotes. Your bill depends on tax and any extras you add.
| Setup | Plan | Monthly billing | Billed annually |
|---|---|---|---|
| Blogger or site owner, 1 to 3 sites | Core | $129/mo | $103.20/mo ($1,238.40/yr) |
| Freelancer with a few clients, branded reports | Core + Agency Pack | n/a (annual only) | $172.20/mo ($2,066.40/yr) |
| In-house team of 3 | Growth | $279/mo | $223.20/mo ($2,678.40/yr) |
| Agency, 3 staff, white label | Growth + Agency Pack | n/a (annual only) | $292.20/mo ($3,506.40/yr) |
A common question is whether to buy Core plus two extra seats or go straight to Growth. Extra seats start at $16 each, so Core plus two seats starts around $135 a month on annual billing. That's cheaper, but you stay at 10 projects and 2,000 keywords. Once you need more than either limit, Growth wins on price and adds lifetime history.
Is there an SE Ranking Personal plan?
No. There's no plan called Personal on the subscription page we checked in November 2026. The self-serve lineup is Core and Growth, with Enterprise through sales.
SE Ranking reorganised its plans in 2025, and the older names still float around in reviews, comparison tables and forum threads, often with lower prices than anything you can buy today. Don't plan a budget on those numbers.
If you searched for a personal plan because you work alone, Core is the one-person plan in practice: one manager seat, 10 projects and 2,000 daily keywords. If two people need to log in at once, add a seat or move to Growth.
One thing to know if you're on an old plan. Some long-time customers complained publicly about being moved to the new, pricier lineup. One Trustpilot review from June 2026 says the reviewer was "migrated—without my consent—to a significantly more expensive plan". Check your renewal price in your account before it comes round.
Free trial, refunds and discounts
The 14-day trial needs no card. It includes 10 projects, 750 keywords tracked a day, 20 AI prompts a day and AI competitive research for 3 domains. That's enough to load your real keyword list and watch a week of daily updates before you pay.
Refunds are the part to read twice. SE Ranking's FAQ says payments are non-refundable unless the service wasn't delivered as promised (or a promotion says otherwise). You can cancel anytime. So the trial is your refund window.
Discounts: the public one is 20% for annual billing. Annual plans are paid upfront, but SE Ranking says sales can set up a quarterly schedule on an annual commitment. Free assisted migration from another tool comes with annual plans. We didn't find a working public coupon on SE Ranking's own site, and we'd be wary of "lifetime deal" offers from third parties.
SE Ranking price vs Semrush and Ahrefs
The fairest way to compare is price per 1,000 keywords tracked daily, since that's where these suites differ most. Semrush and Ahrefs prices are from their pricing pages, checked October 2026.
| Plan | Monthly price | Keywords tracked | Per 1,000 keywords |
|---|---|---|---|
| SE Ranking Core | $129 | 2,000 daily | $64.50 |
| SE Ranking Growth | $279 | 5,000 daily | $55.80 |
| Ahrefs Lite | $129 | 750 | $172 |
| Semrush SEO | $139 | 500 daily | $278 |
On rank tracking alone, Core costs less than half of Ahrefs Lite and about a quarter of Semrush SEO per keyword. Semrush has the bigger keyword database and PPC data, and Ahrefs has the stronger backlink index. If those are your main jobs, read our SE Ranking vs Semrush and SE Ranking vs Ahrefs comparisons.
Is SE Ranking worth the price?
For most small teams, yes. Core gives you rank tracking, unlimited research, audits and a first look at AI visibility for less than the entry plan of either big rival. That's why it's our top pick in the best rank tracker guide.
It's a worse deal if you need heavy PPC research, or if you only want rank tracking for a few hundred keywords and nothing else. A dedicated tracker can be cheaper then; we priced them in our guide to rank tracker alternatives.
Public reviews back up the value story, with one caveat. SE Ranking has a 4.2 TrustScore from 718 Trustpilot reviews (checked November 2026), with 83% five-star and 9% one-star. The one-star reviews mostly complain about refunds, plan changes and tracking outages. More on that in our SE Ranking review.
How we checked these prices
We opened SE Ranking's subscription page in November 2026, in monthly and annual view, and copied plan limits, extras and FAQ terms from it. Every scenario above is arithmetic on those list prices. We didn't receive a custom quote. Semrush and Ahrefs figures come from their official pricing pages, which we checked in October 2026. SE Ranking changes its plans often, so check the page before you pay.
Frequently asked questions
How much does SE Ranking cost?
Core costs $129/mo, or $103.20/mo billed annually ($1,238.40 a year). Growth costs $279/mo, or $223.20/mo billed annually ($2,678.40 a year). Enterprise is priced by sales. Prices checked on SE Ranking's subscription page in November 2026.
Does SE Ranking have a Personal plan?
No. The current lineup is Core, Growth and Enterprise. Older reviews mention earlier plan names with lower entry prices. If you work alone, Core is the plan to look at: 1 manager seat, 10 projects and 2,000 keywords tracked daily.
Is there a free SE Ranking plan?
No free plan, but there is a 14-day free trial with no credit card. It includes 10 projects, 750 tracked keywords a day and 20 AI prompts a day.
Does SE Ranking offer a discount?
The standard discount is 20% for annual billing. Annual plans are paid upfront, though SE Ranking says sales can arrange quarterly payments on an annual commitment. We haven't found a public coupon on the official site.
Can I get a refund from SE Ranking?
Usually no. SE Ranking's FAQ says payments are non-refundable unless the service wasn't delivered as promised or a promotion says otherwise. You can cancel at any time, so treat the 14-day trial as your test period.
Is SE Ranking cheaper than Semrush?
Per tracked keyword, yes by a wide margin. Core tracks 2,000 keywords a day for $129, while Semrush SEO tracks 500 for $139 (Semrush price checked October 2026). Semrush is still stronger for PPC and market research.
The bottom line
Most people should start on Core: $129 a month, or $103.20 if you commit for a year. Move to Growth when you need a second login or more than 10 projects, and add the Agency Pack only when clients want branded reports. Use the free trial before you pay, because refunds are rare.
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