Friendly, honest tool advice

Honest comparisons of SEO and AI SEO tools

We check prices on vendor pages, compare limits line by line and tell you where each tool falls short, so you can pick the right one for your budget.

  • No paid placements
  • Prices checked on vendor pages
  • Clear pros, cons and trade-offs

Top tools right now

The tools we'd tell a friend about, and who they suit.

  1. SE Ranking

    All-in-one SEO suite

    Top pick

    Best value for small teams and agencies

    from $103.20/mo billed annually

    Try free for 14 days
  2. Mangools

    Keyword research

    Easiest for bloggers and beginners

    from $37.70/mo billed annually

    Check Mangools
  3. Surfer

    Content optimization

    Best for writing pages that rank

    from $99/mo billed yearly

    Try Surfer
  4. SE Visible

    AI visibility tracking

    Best value for daily AI tracking

    from $71/mo billed annually

    Try free for 10 days

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Latest comparisons

How we pick

  1. We read the pricing pages

    Every price comes from the vendor's own page, with the date we checked it.

  2. We compare like for like

    Limits, seats, trials and refunds side by side, not just feature lists.

  3. We tell you who it's for

    Each pick has a clear best-for, and the cons are real.

Read our full testing method