Short answer
SE Ranking is the best Moz alternative for most people. Core is $129/mo ($103.20 billed annually) for 10 projects and 2,000 daily tracked keywords, while Moz Standard gives you 3 sites and 300 keywords for $99/mo. Ahrefs is the upgrade if backlinks are your main job. Mangools is the cheaper pick for a blog or two.
Top picks
Prices checked November 2026
- Best overall
SE Ranking
Best overall: more projects and keywords per dollar
Starts at $129/mo ($103.20 annually)
Try free for 14 days - Best for backlinks
Ahrefs
Backlink research and content gaps
Starts at $129/mo (Lite)
Ahrefs pricing - Cheapest
Mangools
Cheapest full keyword toolkit
Starts at $37.70/mo billed annually
Mangools pricing
On this page
Why people look for a Moz alternative
Moz Pro is easy to learn, and Domain Authority is still the metric clients ask about. The friction comes from limits. Here's the current grid from the Moz Pro pricing page, checked November 2026:
| Moz plan | Monthly billing | Billed yearly | Sites | Seats | Tracked keywords |
|---|---|---|---|---|---|
| Starter | $49/mo | Monthly only | 1 | See Moz | See Moz |
| Standard | $99/mo | $79/mo | 3 | 1 | 300 |
| Medium | $179/mo | $143/mo | 10 | 2 | 1,500 |
| Large | $299/mo | $239/mo | 25 | 3 | 3,000 |
Yearly billing takes 20% off, and there's a free trial. Standard also crawls up to 400K pages and includes 150 AI visibility prompts a week. That's fine for one or two sites. Once you track a few hundred keywords for several clients, you end up on Medium at $179/mo, and that's the point where most of the tools below give you more for the money.
Moz alternatives compared
Entry prices and limits from each vendor's pricing page, checked November 2026. Monthly billing unless marked.
| Tool | Entry price | Projects or sites | Tracked keywords | Trial | Link |
|---|---|---|---|---|---|
| Our pickSE Ranking Core | $129 ($103.20 annual) | 10 | 2,000 daily | 14 days, no card | Try SE Ranking |
| Moz Standard | $99 ($79 yearly) | 3 | 300 | Free trial | Moz |
| Semrush SEO | $139 ($117.33 annual) | 5 | 500 daily | 7 days | Semrush |
| Ahrefs Lite | $129 | 5 | 750 | None; Ahrefs Free for own sites | Ahrefs |
| Mangools Basic | $37.70 annual (about $61 monthly) | n/a | 200 weekly | Free account, 48h money-back | Mangools |
| SpyFu Basic | $39 | n/a | Rank tracking included | 30-day money-back | SpyFu |
| Majestic Lite | $49.99 | Links only | None | 7-day money-back | Majestic |
What you get for about $100 a month
A price calculation from list prices, not a test. Compare Moz Standard with SE Ranking Core at their yearly rates:
- Moz Standard: $79/mo billed yearly ($948 a year). 3 sites, 1 seat, 300 tracked keywords, 400K crawled pages.
- SE Ranking Core: $103.20/mo billed annually ($1,238.40 a year). 10 projects, 1 seat, 2,000 keywords tracked daily, 250K audit pages, local and content marketing tools included.
You pay about $290 more a year for SE Ranking and get more than six times the tracked keywords and over three times the projects. If you only need 3 sites and 300 keywords, Moz Standard is the cheaper choice and there's no reason to move.
SE Ranking: best Moz alternative for most people
SE Ranking covers what Moz Pro does (rank tracking, keyword and competitor research, backlinks, site audits) with larger limits at the entry level.
On the SE Ranking pricing page, Core is $129/mo ($103.20 annually) with 10 projects, 2,000 daily tracked keywords, 250K audit pages, and AI visibility tracking across 5 engines at 25 prompts a day. Growth is $279/mo ($223.20 annually) with 30 projects, 3 seats and 5,000 keywords. Agencies can add white-label reports with the Agency Pack (+$69/mo, annual plans only). Our SE Ranking review covers every plan.
Pros
- More projects and tracked keywords than Moz at a similar price
- Unlimited keyword, competitor and backlink research on Core
- Local SEO and content tools on the base plan
- 14-day trial with no card
Cons
- No Domain Authority (it uses its own Domain Trust score)
- One manager seat on Core
- Payments generally aren't refunded
Ahrefs: best if backlinks are your main job
If you came to Moz for Link Explorer and want deeper link data, Ahrefs is the usual next step.
The Ahrefs pricing page lists Lite at $129/mo with 1,000 credits per user, Standard at $249/mo and Advanced at $449/mo. There's no free trial. Ahrefs Free covers sites you verify. We compared the wider field in Ahrefs alternatives.
Pros
- Strong backlink and content research
- Unlimited credits from Standard
- Free tier for your own sites
Cons
- No trial
- Lite's credit cap runs out with heavy research
- Extra users cost extra
Semrush: best for SEO plus ads and market data
Semrush is the widest toolkit here. It suits teams that also run PPC or need market research.
The Semrush pricing page lists the SEO plan at $139/mo ($117.33 billed annually) with 5 projects and 500 daily tracked keywords. There's a 7-day trial and a free plan with 10 reports a day. See Semrush alternatives if the price is the problem.
Pros
- Huge keyword and competitor database
- PPC and content tools in the same login
- Trial and free plan
Cons
- Costs more than SE Ranking for similar tracking
- Add-ons pile up quickly
Mangools: best cheap option for bloggers
Mangools bundles KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler. It's friendlier than Moz for a first keyword tool.
On the Mangools pricing page, Basic is $37.70/mo billed annually ($452.40 a year), or about $61 billed monthly. It tracks 200 keywords, updated weekly rather than daily.
Pros
- Low price billed annually
- Very easy to use
- Five tools in one plan
Cons
- Small tracking limits
- No site audit
SpyFu: best for competitor keywords and PPC history
SpyFu is built around one question: what keywords and ads do competitors use? It keeps years of history.
The SpyFu pricing page lists Basic at $39/mo. Pro + AI is $59 for the first month, then $119/mo. Annual billing saves 25%, and there's a 30-day money-back guarantee.
Pros
- Cheap competitor and PPC research
- Long keyword and ad history
Cons
- Thin on site audits and backlinks next to Moz
- US-focused data
Majestic: best for link data only
Majestic does links and nothing else. Trust Flow is as familiar as DA to many link sellers.
The Majestic pricing page lists Lite at $49.99/mo and Pro at $99.99/mo. More link checkers are in our backlink checker guide.
Pros
- Cheap dedicated link tool
- Fresh and Historic indexes
Cons
- No rank tracking, keyword research or audits
Free tools: Search Console and Ahrefs Free
If you mainly used Moz to watch your own site, free tools may be enough. Google Search Console shows real queries, clicks, positions and links from Google. Ahrefs Free adds a site audit and limited backlink data for sites you verify.
For low-cost paid setups, see cheap SEO tools.
Pros
- Free
- Search Console data comes straight from Google
Cons
- Your own sites only
- No competitor research or daily rank tracking
How to choose a Moz alternative
- List what you use Moz for. Rank tracking? Look at keyword limits first. Links? Compare Ahrefs and Majestic. Keyword ideas? Mangools may be enough.
- Count sites and keywords. Moz Standard stops at 3 sites and 300 keywords. If you're past that, SE Ranking Core is the closest match at the same budget.
- Check seats. Moz adds seats on bigger plans. SE Ranking Core has 1, Growth has 3.
- Ask whether clients want DA. If reports must show Domain Authority, keep a Moz login or use the free MozBar alongside your new tool.
- Use the trial on real data. SE Ranking gives 14 days and Semrush 7. Ahrefs has no trial.
How we compared these Moz alternatives
In November 2026 we opened each vendor's official pricing page and recorded plan prices, billing periods, projects, tracked keywords, seats and trial terms. The yearly cost figures are our own price calculations from list prices.
We didn't run a hands-on accuracy test, so we don't rank these tools on data quality. Rankings reflect limits per dollar and fit for common Moz use cases.
Frequently asked questions
What is the best alternative to Moz Pro?
For most Moz users it's SE Ranking. Core costs $129/mo ($103.20 billed annually) and covers 10 projects and 2,000 daily tracked keywords, against 3 sites and 300 keywords on Moz Standard at $99/mo. There's a 14-day trial with no card.
Is there a cheaper alternative to Moz?
Mangools Basic is $37.70/mo billed annually and Ubersuggest Individual is $29/mo, both below Moz Standard. They have smaller limits, so they suit bloggers and small sites rather than client work.
How much does Moz Pro cost in 2026?
On Moz's pricing page Starter is $49/mo, Standard $99/mo ($79 billed yearly), Medium $179/mo ($143 billed yearly) and Large $299/mo ($239 billed yearly). Yearly billing saves 20%.
Is Ahrefs better than Moz?
For backlink research most SEOs prefer Ahrefs, and its Lite plan is $129/mo. It has no free trial, and Lite gives 1,000 credits a month per user. Moz is cheaper at the bottom end and easier to learn.
Can I replace Moz with free tools?
Partly. Google Search Console and Ahrefs Free cover your own sites, including links and basic audits. You still need a paid tool for competitor research and daily rank tracking.
The bottom line
Moz is still a fair choice for one to three sites. Past that, SE Ranking gives you more projects and keywords for a similar bill. Pick Ahrefs for heavy link work, Mangools for a small blog, and keep Search Console running whatever you choose.
Try SE Ranking free for 14 days
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